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and done a good job of making products appealing. I think the traditional security companies can take a page out of these direct to consumer companies and market the product based on what people are dying to do, which is protect homes and families and alleviate problems. Traditional security companies would be well served to follow suit in their marketing and ad campaigns. ”One thing many in the industry do caution about, however, is not to let the medium swallow the message. “There are a lot of things the industry is starting to focus on as enhancement to the core offerings; but it is important not to get caught up in buzzwords or even the technology itself, but what it enables the customer to do,” says Greg Blackett, senior product manager, Tyco Security Products, Toronto, Canada. “It is still very early days.

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10 View at The Home Depot$169View at AmazonRecommended Retailer$199View at Google Store?The Nest Cam Indoor is the third generation of the celebrated Dropcam, and bumps up its predecessors' video quality to 1080p. It's easy to set up and, thanks to its magnetic, swiveling base,it can be installed almost anywhere indoors. The video looks sharp; night vision is clear; the camera can be used as an intercom; and it interacts with the Nest Thermostat and the Nest Protect smoke detector, as well as numerous third party smart home devices. But to really make use of the camera's features, you'll have to shell out $10 or more per month for the Nest Aware program, which gives you access to cloud storage, person detection and customizable activity zones. Read our full Nest Cam Indoor review. 99View at Best Buy?In addition to a sharp 1080p camera, the Ring Floodlight camera has two powerful LEDS that turn on when motion is detected. Plus, Ring's app has a neighborhood watch feature, which lets you see what's happening in your hood from other Ring users, as well as police and fire departments. Unfortunately, to view recorded video, you'll need to subscribe to Ring's cloud storage plans, which start at $30/year. Read our full Ring Floodlight Camera review. 63 View at Amazon$249View at Walmart$249. 99View at The Home Depot?For those looking for a less expensive outdoor security system, the Arlo Pro costs just $189 for a single camera/base station setup; the newer Arlo Pro 2 is $299.